Watters Creek, a premier outdoor lifestyle shopping center in Allen, TX developed by Trademark Property, is spreading Messages of Hope throughout the greater Dallas market. In an effort to uplift and give a voice to their community, Watters Creek’s marketing director, Debra Martinez, and creative agency, ArtFly Design, developed a way to visualize positivity and community spirit in an impactful way.
The center’s jumbo LED billboard is perfectly positioned off US 75 which runs along the east side of the property with visibility to more than 190,000 vehicles on any given day. Typically, the board is used for property messages such as event announcements, partnership marketing, and merchant incentives. Using social media, Watters Creek put out a call for Messages of Hope asking followers to submit their messages to be displayed on the popular property billboard and the response was incredible.
In the first six days, Messages of Hope organically reached close to 5,000 people and had 717 interactions on Facebook alone. In this short time, the initiative garnered over 100 requests including well wishes to doctors, nurses, teachers, college graduates, and high school graduates among many others. Watters Creek posted the messages of hope felt during the COVID-19 crisis, including birthday messages to loved ones, congratulatory messages on college acceptance, and thank you notes to first responders, teachers and school staff. Even Watters Creek merchants reached out to thank their customers, including this one from White House Black Market, “We miss our WHBM customers! Love, Kathryn, WHBM Store Manager.”
In addition to Messages of Hope, Watters Creek has supported and is continuing to support an online virtual donation drive for Allen Community Outreach via their Amazon.com wishlist, reposting followers’ Monday Motivation and Feel Good Friday messages, supplying kid-friendly activities for Easter, Earth-Day, May Day, Mother’s Day, and more.
To follow Watters Creek and learn more, follow @watterscreek on Instagram and Facebook. Watters Creek is located at the intersection of US 75 at Bethany Drive in Allen, Texas.
About Watters Creek at Montgomery Farm
Watters Creek at Montgomery Farm is a premier, resort-style shopping and entertainment destination in Allen, Texas set within 52-acres of lush landscaping and natural features that include a village green and running creek. The mixed-use development offers a vibrant combination of nationally renowned retailers, local boutiques, restaurants, office space and high-end loft apartments. In 2016, Watters Creek was honored with a prestigious Obelisk Award from the National Business Council for the Arts. Built in 2008, Watters Creek was the first retail development in the State of Texas to be LEED-certified by the U.S. Green Building Council.
About Trademark Property Company
Trademark Property Company is a full-service real estate firm focused on investments, development and institutional services of experiential, mixed-use and daily needs properties. In its years of business, Fort Worth, Texas-based Trademark has invested in, developed or redeveloped 18 million square feet of retail and mixed-use assets worth $3.9 billion. Trademark’s experienced team of more than 180 employees is currently responsible for a 17-property portfolio totaling approximately 10.2 million square feet of retail and mixed-use projects across the country. A leader in navigating the changing retail landscape, Trademark’s purpose is to be extraordinary stewards, enhance communities and enrich lives. For more information, visit www.trademarkproperty.com or interact on Facebook, Twitter and Instagram.
About ArtFly Design, LLC
New Orleans-based ArtFly is a leader in design for social change and embraces conscious capitalism with their 12/20 project providing pro bono work monthly to those in need. For more information, visit www.artfly.design or www.artflynola.design.
