DFW News Articles

Watters Creek Welcomes Madison Reed Color Bar

By Allison Klingsick

ALLEN, Texas (June 22, 2020) –  Madison Reed Color Bar recently opened its doors at Watters Creek at Montgomery Farm, making it the fourth salon location in the metroplex. The new location is adhering to strict CDC and social distancing guidelines to help provide clients a healthy and safe environment.

Madison Reed is a hair color company built on integrity, innovation and love. They partner with honest and transparent manufacturers in Italy to formulate a collection of professional, high-performance hair color and care products. They strive to help women feel confident and beautiful, highlighting their natural beauty through ammonia free hair dye.

Madison Reed is excited to announce their membership program at Watters Creek. The membership program, an innovative and unique offering, allows for unlimited root touch-ups so clients can stay looking their best without having to pay high appointment fees. Members are charged monthly and can cancel any time.

“We are so glad Madison Reed has joined us at Watters Creek,” said Debra Martinez, marketing director for Watters Creek at Montgomery Farm. “We know how crazy times have been over the past few months, and we hope Madison Reed can be a place where customers can come and feel refreshed and pampered.”

Madison Reed, which encompasses 1,470 square feet of retail space, is located at 966 Village Green Dr. The store is currently open Tuesday through Saturday from 10 a.m. to 6 p.m.

“We are thrilled to be able to open another salon in the metroplex, and we are so excited about the opportunities that Watters Creek will offer,” said Amy Errett, founder and CEO, Madison Reed, which saw its sales of at-home hair color products soar during the peak of the pandemic. “We are humbled that so many people turned to us and to be able to open the doors to a new Color Bar speaks to a spirit of resilience all around us.”

While the COVID-19 pandemic continues, Madison Reed is committed to the health and safety of their clients and staff, abiding by all guidelines set forth by the state and CDC. Clients are asked to wait outside until their appointment, wear a mask when inside, come alone to appointments and to stay home if they feel sick. Clients will be asked to pay by credit card; cash will not be accepted. All Madison Reed employees will wear masks, gloves and disposable aprons, they will be trained on cleaning and disinfecting procedures, they will be screened prior to shifts and they will sanitize their workstations after every client.

Almost all of the Watters Creek tenants have reopened within the current capacity restrictions. Watters Creek has also had several new stores open in the past few months, including Birds & Words Home DecorVersonaMerum FacebarF45 TrainingVR Trip and Depil Brazil, along with restaurants, such as Edith’s French CaféFish City Grill and Snappy Salads. For a complete list of Watters Creek offerings, please visit https://www.watterscreek.com/directory/.

For the most up-to-date information visit the Watters Creek Facebook page or website at http://www.watterscreek.com or follow the shopping center on FacebookTwitter and Instagram. Watters Creek is located at the intersection of US 75 at Bethany Drive in the heart of Allen, Texas. For more information, call 972-747-8000 or visit www.watterscreek.com.


Madison Reed Color Bar recently opened its doors at Watters Creek in Allen. This location is now the fourth Madison Reed salon in the metroplex.


About Madison Reed Color Bar

Madison Reed is a beauty company revolutionizing the way women color their hair. The fast-growing startup has created a luxurious hair-color formula free of the eight harsh ingredients typically used by other brands. For those who prefer to color their hair at home, Madison Reed uses proprietary color-matching technology and a team of professional, on-call colorists to help women choose the perfect shade of hair color, which is delivered to their door. Madison Reed opened its first Color Bar in New York City in 2017 and has followed with locations in the San Francisco Bay Area, Dallas-Fort Worth Metroplex, Allen, TX, Greater Houston, Bethesda, MD and now in Atlanta, with more coming soon. Products can be found online at www.madison-reed.com and www.ulta.com, or in store at Ulta Beauty and Madison Reed Color Bars.

About Watters Creek at Montgomery Farm

Watters Creek at Montgomery Farm is a premier, resort-style shopping and entertainment destination in North Dallas set within 52-acres of lush landscaping and natural features that include a village green and running creek. The mixed-use development offers a vibrant combination of nationally-renowned retailers, local boutiques, restaurants, office space and high-end loft apartments. In 2016, Watters Creek was honored with a prestigious Obelisk Award from the National Business Council for the Arts. Built in 2008, Watters Creek was the first retail development in the State of Texas to be LEED-certified by the U.S. Green Building Council.

About Trademark Property Company

Trademark Property Company is a full-service real estate firm focused on investments, development and institutional services of experiential, mixed-use and daily needs properties. In its years of business, Fort Worth, Texas-based Trademark has invested in, developed or redeveloped 18 million square feet of retail and mixed-use assets worth $3.9 billion. Trademark’s experienced team of more than 180 employees is currently responsible for a 17-property portfolio totaling approximately 10.2 million square feet of retail and mixed-use projects across the country. A leader in navigating the changing retail landscape, Trademark’s purpose is to be extraordinary stewards, enhance communities and enrich lives. For more information, visit www.trademarkproperty.com or interact on Facebook, Twitter and Instagram.



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