By Tricia White | Managing Editor
Ed Kellum & Son, a trusted name in luxury appliances, audio, and home technology since 1948, celebrated its 77th anniversary with a Dallas expansion. The luxury retailer, which is part of the STARPOWER HOME ENTERTAINMENT family had a swanky grand opening of its new state-of-the-art showroom at Mockingbird Station, 5319 E Mockingbird Ln, Dallas, TX, on April 23, followed by a weekend of in-store festivities. Guests were treated to live cooking demonstrations, musical entertainment, free design consultations, and more.
“For more than 77 years, Ed Kellum & Son has been a huge part of the Dallas community, and this grand opening represents an exciting step forward in that legacy,” said David Pidgeon, CEO of Ed Kellum & Son. The new showroom brings together the latest in luxury appliances, home entertainment, and smart home technology to create a truly elevated experience for today’s homeowner.
“At a time when many retailers are downsizing, we are proud to be expanding—investing in innovation, in our customers, and in the future of our business,” Pidgeon said.
The new Mockingbird Station showroom is an immersive, design-forward space that brings together the latest luxury appliances, home theater, and whole-home technology. Interactive displays and live kitchens showcase not only premium appliances, but also integrated lighting, motorized shades, and intuitive automation systems that work seamlessly together to elevate comfort, convenience, and ambiance. Designed to inspire as much as inform, the showroom invites homeowners to explore how beautifully connected technology can enhance both the function and feel of modern living while their knowledgeable staff provide the Ed Kellum promise: “Extraordinary Service – No Excuses.”
“The home has evolved tremendously over the decades – from functional spaces to the center of how we live, entertain, and connect,” said Mark Pritchard, who has been part of the company for over 36 years. “This new showroom is designed to help our customers experience what’s possible before they make decisions, guided by professionals who truly understand the details.”
Said Pidgeon, “The Grand Opening marks not just a new location, but a continued commitment to helping customers design homes that reflect how they want to live today – and in the future.”
For more information, visit www.edkellum.com or call 214-526-1717.
About Ed Kellum & Son
Founded in 1948, Ed Kellum & Son has been a cornerstone of the Dallas community for over seven decades. Known for its expertise in appliances, audio/video, and home technology, the company has built its reputation on exceptional service, trusted guidance, and a passion for helping customers create extraordinary living spaces.
Learn more at: https://www.edkellum.com/
